Velogo Software Company has come to be in order to leverage the good will and loyalty of retail customers. 

The original concepts and principles originated nearly twenty-five years ago.  

Our founder began an odyssey of volunteering within a community that served a personal passion. 

While organizing a small local organization, promoting events, engaging in community advocacy, and recruiting members (more accurately consumers that  buy goods and services), our founder realized that the members had an under appreciate characteristic: they volunteered in the communities where they are are passionate. 

They also had the unfortunate characteristic of finding new passions after a few years. This departure would lead to a loss of knowledge and experience to pass along to the next volunteer. And so on and so on. Nothing would really change. And further, as society became more complex, our demands for leisure time and disposable income further constrained growth.

The question became: how can awareness lead to growth for our community?

Not too long there after, it became apparent, that without quantifiable data, it was going to be very hard to shift societal perceptions about community activism unless the catalyst was economic the benefit for the various stakeholders within a market vertical – from OEM manufacturers to end retailers. 

And further, it became apparent that while managed activities would benefit communities, retailers and vendors, someone had to manage those activities consistently in order to make a difference. Retailers often do not have the resources to do the heavy lifting without help (volunteerism and/or donations) as resources: time, capital, and focus on engaging with community would not directly and positively impact the retailer's bottom line.

And so the idea of rewarding volunteerism, managed by retailers, paid for by vendors was born. 

But that's not the end of the story. With today's advances with technology, conceptually, it's relatively easy to capture and then quantify the data necessary to make informed decisions, and thus encourage behavior that supports community and profit. 

This is a big shift in thinking about how business relates to community. Where previously, the business community might look as community engagement as a necessary evil – a loss leader – now, with performance and consumption data, that loss leader has the potential to be measured, strategically evaluated based on the data, and ultimately charged with investment capital in order to further growth of markets.

And so, the idea of developing a software that integrates seamlessly into retailers Point of Sale t has emerged to make the most sense. Some of the best retailers have a very personal relationship with their customers. These retailers communicate well to their customers about promotions via email, sms, and other promotional methods. 

Many Point of Sale systems already integrate a variety of modules to better serve their customer. What these integrations are lacking is a method to solicit volunteerism among their customers, measure the performance of a broadcasted engagement. Still, it's very hard to quantify outcomes in a measurable way.

The founder's secret sauce is to aggregate that data among a number of retailers in many communities, and then make available that data to OEM for anonymous analysis. This data can them be objectively assessed to justify investment back to community through those retailers in terms of purchasing points off regular and/or season inventory purchases. 

So in short: volunteers do the work in the area of their passion, rewarded for their volunteerism by their local business, who are subsequently rewarded by industry. The outcome is a win-win-win.: the community benefits, the local business has more revenue, and OEM potentially has growth that can be scaled intelligently.